The muscle and mentality coach
Build Yourself Better
JUMP TO: MY BACKGROUND | SUCCESS STORIES | HOW IT WORKS | WHO SHOULD APPLY | FAQS
Anybody Sound Like YOU?
PERSON 1: You want to lose body fat while building muscle, some call it toning. Stints of stress eating, had a family and your ideal body went out the window, a bulk gone wrong, or you never learned how to properly diet and exercise and it finally caught up to you. Whatever the source, the goal remains.
PERSON 2: You want more muscle, but you want to stay lean. And despite your effort you don’t gain muscle. Whether it be: a high metabolism, faulty workouts, or not knowing what to focus on. You can’t get that scale to budge.
PERSON 3: A plan is somewhat in place, but motivation comes and goes. You can have a 3-week streak of training and nutrition excellence, only to follow it with 3 months of saving workouts you’ll never do. You need accountability.
It’s not that you haven’t given it a try, it’s you falling victim to:
Unsustainable diets | Unrealistic expectations | Confusing programs | Incomplete programs | Programs you try to piece together while watching clips on social media | Ineffective resistance training habits | Mentally exhausting amounts of cardio | Comparing your level of perceived progress to others | “I’ll start tomorrow” | Do it all or do nothing mindset | No one clearly understanding your goals | Not knowing what you don’t know | Effort without direction | Lack of confidence in the process | No one giving you a push | The fear your hard work won’t pay off
So eventually you give up.
You Skip the gym one day, and suddenly it’s hundreds of days..
Leading to a simple solution, just hire a coach right?
If only it was that simple. You need the right coach. You need someone proven, trustworthy, knowledgeable, able to adapt, able to tactfully hold you accountable, and someone that can relate to your struggle. Someone that can put themselves in your shoes. Someone with real life empathy.
If It’s Not A Good Fit
I Help You Find A Good FIt
Muscle And Mentality coaching is about you. You respond to the questionnaire and we get you booked for a discovery call.
It’s called discovery for a reason:
To discover in detail why you want to build muscle, lose fat, gain strength, live a healthier life, boost your energy, or some combination of the above.
To discover how it bugs you to feel like you’ve done it all and nothing changes, or it doesn’t change for long.
To discover how you’ve been overwhelmed with conflicting information from social media, podcasts, magazines, and everything Google has to offer.
To discover your whys. What triggers you to act or not act. The reason a change matters so much to you.
To discover the sort of impact your modifications will have. Not just physically or visually, but mentally.
To pick up on your roadblocks: progress plateaus, self-doubt, procrastination, no clue how to program, no clue what diet is best, lack of motivation. To discover what’s in your way.
Discovery is how I help get you to your outcome, not only from a tactical standpoint. But from a motivational standpoint. I need to understand what gets you to act when you don’t feel like acting.
I learn about you in your words.
If my expertise doesn't align with your goals, I simply point you in the right direction. But if we do align, I’m invested. Just as invested as you.
It’s called “coaching” because we’re a team.
Your goals aren’t just yours anymore.
A coach teaching what to do, when to do, and how to do to get where you need to be.
A philosophy tailored to your current fitness level with an eye on the next level, without completely sacrificing your schedule.
A simplified meal plan with flexibility and without you starving or completely eliminating favorite foods.
A realistic timeline that reduces anxiety or impatience, while providing context for what you can expect along the way.
A coach tactfully holding you accountable and picking up on minor details only years of experience could point out.
A weekly mandatory check-in structure to prevent plateaus and make result-based adjustments.
Sourced demonstrations and video feedback to limit injury risk and improve exercise execution.
Timely responses to impromptu questions and issues.
Guaranteed results. You’ll be proud of how you look. You’ll be proud of how you feel. You’ll be proud of what you learn to maintain your results going forward.
Your Problems Get Solved With
Question time: Realistically, how will your life look 3 months from now if you act today? And how will it look 3 months from now if you don’t?
Story Time
NOT KNOWING WHAT I WAS DOING WAS A BLESSING IN DISGUISE
HOW MY FAILURES Helped OTHERS
I wanted to gain weight bad, I mean Problem Child bad. “Hey Mr. Wilson” bad.. Bebe’s Kids..
You get the picture.
This was my life altering obstacle and from my perspective I’d tried everything available to man..
To no avail:
Binge eating
Mass gainers
Muscle Pharm PDFs
Muscle & Fitness magazine tips, Men’s Health, Iron Man (I spent a lot of money in the magazine aisle)
Bodybuilding.com, Askmen.com
I could go on forever..
I traveled the digital and physical globe – literally. I was stationed at Fort Stewart, Georgia and soon Camp Yongsan, South Korea where I had my first breakthrough.
I’d already made significant strides in the training and learning how to work the body department. Started that in high school, however the diet part escaped me.
Then boom ! ! I figured it out. My research started to pay off. I started to gain weight, I was making a way.
But I made the wrong way..
Added weight I wasn’t too interested in adding. I wanted muscle, buuuut that’s not all I got.
An uninvited friend came along for the ride too..
BODY FAT.
Suddenly I was confronted with a new challenge; learn how to lose body fat. Keep in mind I still wasn’t done with the first challenge. I needed to know what went wrong ! !
Allow me to fast forward a bit (picture a Rocky-like montage in your head).
During this montage I learned how to do both, lose body fat while building muscle and gain lean weight.
Yet..
More importantly I learned the WHY. The why taught me what I needed to know to lead others to the land of desired physiques.
Long story less long, as of present day it has been well over a decade..
I’m up 30 pounds from where it all began, and I’ve achieved this as a lifetime natural (I don’t want to be any bigger than this by the way).
I have the fortune of making a living for me and my family by helping others openly stride toward their full potential.
I’ve accumulated over 10 fitness certifications and specialties.
Worked with hundreds of people that wanted more than just a physical transformation; many online and many in-person.
Somehow graduated Magna Cum Laude from UTSA while running a business and having a family.
(Don’t ask me how on that one, I don’t even know how..)
As a firm believer in ever-expanding your knowledge, I also maintain a mind, training, and nutrition blog. This vehicle helps me share new information with over 200,000 friends and followers across social media.
We laugh together, learn together, and motivate each other daily.
Although this all occurs while simultaneously juggling life as a husband and father of three (not to mention my own fitness regimen)..
I wouldn’t change a single piece of the path, it’s more than worthy.
Difficult doesn’t mean impossible – it means try harder.
BUT FORGET ME
HOW ABOUT THEM
WHAT THE PEOPLE ARE SAYING
Advantages Of V.I.P. COaching
no STRANGE INDIVIDUAL in YOUR face BLOWING egg breath, WHILE trying to look busy AS you work
AND..
YOUR TIME IS NOW
Training. Nutrition, And Accountability Tailored To You
THE ONBOARDING PROCESS
Step 1: Hit one of the “Click here to apply” buttons sprinkled throughout. It’s a questionnaire I need your responses to that’ll help confirm we’re a good fit and helps dictate particulars for our eventual call. And for the program you ultimately receive.
Step 2: You’ll receive a personal E-mail (check your spam) to continue discourse, or schedule a call where we’ll drill down on feasible strategies and set a realistic timeline for you to reach your goals.
Step 3: We make it official and the construction of your plan gets underway.
Step 4: You receive your plan within 2-5 days of the agreement. Here’s where you’ll have the opportunity to look it over and make preparations before we, “ready, set, go”.
Step 5: We make any necessary adjustments to the plan and set an official start date.
Step 6: We get busy ! !
THE POTENTIAL IS WITHOUT END
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BUILD STRENGTH
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ADD MUSCLE
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CUT BODY FAT
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BOOST CONFIDENCE
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PROMOTE ENERGY
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IMPROVE SLEEP QUALITY
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ACCOMPLISH NEW GOALS
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MANAGE STRESS
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ENHANCE MOOD
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BE HELD ACCOUNTABLE
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PUT PLATEAUS BEHIND YOU
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GAIN KNOWLEDGE
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REFINE HEALTH
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INCREASE STAMINA
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DEAL WITH AILMENTS
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CHALLENGE COMFORT ZONES
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OPTIMIZE PERFORMANCE
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PREPARE FOR COMPETITIONS
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AMASS MORE MENTAL TOUGHNESS
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AMEND YOUR MINDSET
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THE POTENTIAL IS WITHOUT END ➖ BUILD STRENGTH ➖ ADD MUSCLE ➖ CUT BODY FAT ➖ BOOST CONFIDENCE ➖ PROMOTE ENERGY ➖ IMPROVE SLEEP QUALITY ➖ ACCOMPLISH NEW GOALS ➖ MANAGE STRESS ➖ ENHANCE MOOD ➖ BE HELD ACCOUNTABLE ➖ PUT PLATEAUS BEHIND YOU ➖ GAIN KNOWLEDGE ➖ REFINE HEALTH ➖ INCREASE STAMINA ➖ DEAL WITH AILMENTS ➖ CHALLENGE COMFORT ZONES ➖ OPTIMIZE PERFORMANCE ➖ PREPARE FOR COMPETITIONS ➖ AMASS MORE MENTAL TOUGHNESS ➖ AMEND YOUR MINDSET ➖
WHO V.I.P. Coaching Is For
One ready to build muscle and mentality.
A person prepared to push their physique to new levels.
Anyone that wants greater self-confidence than ever before.
An air-breather eager to be held to a standard that places them closer to their ideal self.
An individual willing to learn.
Even someone that believes they’re too busy (we always find a way).
Then of course a Jack or Jill down to be #AbleBodied and have an #AbleMind ! !
Basically
Only if you’re ready to invest in yourself. Literally and figuratively. This is not a free course. And forgive me. I haven’t developed a humble way to say this, but you’re paying for my expertise and experience.
The kind you won’t find elsewhere.
You’re paying for my ability to quickly learn you and sustainably adapt what I know works, to your lifestyle in a way that nudges you in your goal’s direction.
You pay to be streamlined. You force yourself to commit.
When I first started online I’d accept pro bono clients for research and to sharpen how I implemented what works from a distance, as I did in person for years. And one thing for certain is when someone opens their wallet??
The level of dedication and success is much greater.
I want that from you. Full investment on all fronts. Skin in the game makes you play harder. I can’t allow you to walk away from a commitment you make to yourself. It doesn’t sit well with me.
We follow through
WHO V.I.P. Coaching Is Not For
Someone that merely wants to change their body for vanity purposes. This mindset never wins, of course we all have an urge to look good, but I want the deeper reason. If you haven’t identified what the change would do for you outside of the visual, you aren’t ready yet.
One unprepared to be honest about the good, the bad, and the ugly as it occurs along the way. Mistakes do and will happen, if your pride won’t allow you to be transparent – this won’t work.
Anyone that isn’t coachable. We all have knowledge and a base level of confidence. If yours has you so stuck in an, “I know it all” mentality that I can’t do my job.. don’t waste either of our times.
A Real Coach WANTs YOU TO LEARN
This isn’t just training, it’s a course. Yes it’s possible to work with me and only enjoy quality results, and there’s nothing inherently wrong if you do just that.
But it’s not my preference.
I prefer you engulf yourself in the process, enjoy quality results, and use the learning tools we cover in order to maintain your results.. ultimately on your own. The thing is I want you to know exactly why and what it took to achieve your goals and more, even in my absence if you so please in the future.
Of course from a business perspective this is a less than wise philosophy.. especially if I have financial security in mind. I should want you handicapped to my services.
But the last thing in mind is for you to reach the end of one of our agreements, only to watch the hard work you put in day after day slowly fade.. all because you didn’t gain any knowledge from the experience.
That’s not Coaching.
FREQUENTLY ASKED QUESTIONS
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The transition from “hello” to ”let’s go” is typically 2-5 days after you agree to making this a reality.
After you respond to the questionnaire, and we ensure we’re a good fit you’ll soon receive your first draft copy of the program.
The plan is yours, so you’ll have a chance to look it over and we’ll make reasonable adjustments as needed. Once those kinks, if any, are worked out you’ll take the opportunity to prepare IE grocery shop. Then we’ll be ready to go!
More often than not we’ll start on a Monday for scheduling purposes, yet exceptions can always be made.
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We’ll have weekly mandatory reviews to go over how you did over the course of time and implement tweaks going forward.
In addition, there’s unlimited text support throughout the week.
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No worries, your program is tailored entirely to where you are in your fitness journey, starting line included!
My social media feed may at times give the impression that I force these wild and crazy challenges on my clients, but no. I meet you where you are along your fitness journey and help continue your progression from there.
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A major part of my personal transition from exclusive in-person training to online personal training was scheduling. I understand the need to make professional time, family time, leisure time, and fitness time fit into your life with regularity.
I always emphasize this being your plan, which means it’ll be adapted to your schedule. Of course, there’ll be a degree of change if you’re coming from not training at all to getting it in multiple times weekly. But it’s still about you and your life.
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You’re not in unfamiliar territory, our strategy for you will mirror what you have access to for that week.
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Aside from constant text support and weekly mandatory phone check-ins, you’ll have your daily dietary and exercise to-dos.
If you ever were to fall off track somehow, we’ll take the time to find the source of our problem and implement a solution.
There’s always a way and together we’ll find it.
