The muscle and mentality coach
Build Yourself Better
JUMP TO: HOW IT WORKS | SUCCESS STORIES | WHO SHOULD APPLY | MY BACKGROUND | FAQS
Which Person Are You?
PERSON 1: You want to lose body fat while building muscle, some call it toning. Stints of stress eating, had a family and your ideal body went out the window, a bulk gone wrong, or you never learned how to properly diet and exercise and it finally caught up to you. Whatever the source, the goal remains.
PERSON 2: You want more muscle, but you want to stay lean. And despite your effort you don’t gain muscle. Whether it be: a high metabolism, faulty workouts, or not knowing what to focus on. You can’t get that scale to budge.
PERSON 3: A plan is somewhat in place, but motivation comes and goes. You can have a 3-week streak of training and nutrition excellence, only to follow it with 3 months of saving workouts you’ll never do. You need accountability.
It’s not that you haven’t given it a try, it’s you falling victim to:
Unsustainable diets | Unrealistic expectations | Confusing programs | Incomplete programs | Programs you try to piece together while watching clips on social media | Ineffective resistance training habits | Mentally exhausting amounts of cardio | Comparing your level of perceived progress to others | “I’ll start tomorrow” | Do it all or do nothing mindset | No one clearly understanding your goals | Not knowing what you don’t know | Effort without direction | Lack of confidence in the process | No one giving you a push | The fear your hard work won’t pay off
So eventually you give up.
You Skip the gym one day, and suddenly it’s hundreds of days..
Leading to a simple solution, just hire a coach right?
If only it was that simple. You need the right coach. You need someone proven, trustworthy, knowledgeable, able to adapt, able to tactfully hold you accountable, and someone that can relate to your struggle. Someone that can put themselves in your shoes. Someone with real life empathy.
If It’s Not A Good Fit
I Help You Find A Good FIt
Muscle And Mentality coaching is about you. You respond to the questionnaire and we get you booked for a discovery call.
It’s called discovery for a reason:
To discover in detail why you want to build muscle, lose fat, gain strength, live a healthier life, boost your energy, or some combination of the above.
To discover how it bugs you to feel like you’ve done it all and nothing changes, or it doesn’t change for long.
To discover how you’ve been overwhelmed with conflicting information from social media, podcasts, magazines, and everything Google has to offer.
To discover your whys. What triggers you to act or not act. The reason a change matters so much to you.
To discover the sort of impact your modifications will have. Not just physically or visually, but mentally.
To pick up on your roadblocks: progress plateaus, self-doubt, procrastination, no clue how to program, no clue what diet is best, lack of motivation. To discover what’s in your way.
Discovery is how I help get you to your outcome, not only from a tactical standpoint. But from a motivational standpoint. I need to understand what gets you to act when you don’t feel like acting.
I learn about you in your words.
If my expertise doesn't align with your goals, I simply point you in the right direction. But if we do align, I’m invested. Just as invested as you.
It’s called “coaching” because we’re a team.
Your goals aren’t just yours anymore.
A coach teaching what to do, when to do, and how to do to get where you need to be.
A philosophy tailored to your current fitness level with an eye on the next level, without completely sacrificing your schedule.
A simplified meal plan with flexibility and without you starving or completely eliminating favorite foods.
A realistic timeline that reduces anxiety or impatience, while providing context for what you can expect along the way.
A coach tactfully holding you accountable and picking up on minor details only years of experience could point out.
A weekly mandatory check-in structure to prevent plateaus and make result-based adjustments.
Sourced demonstrations and video feedback to limit injury risk and improve exercise execution.
Timely responses to impromptu questions and issues.
Guaranteed results. You’ll be proud of how you look. You’ll be proud of how you feel. You’ll be proud of what you learn to maintain your results going forward.
Your Problems Get Solved With
Question time: Realistically, how will your life look 3 months from now if you act today? And how will it look 3 months from now if you don’t?
Story Time
Because I Bumped My HEad
You Won’t Have TO
All of this started with a simple desire. Nothing too unique about it, just a young man and a desire to build muscle. To “get bigger” and stronger without losing athleticism.
This was my life altering obstacle and from my perspective I’d tried everything available to man..
You can probably picture it now:
Binge eating
Mass gainers
Muscle Pharm PDFs
Muscle & Fitness magazine tips, Men’s Health, Iron Man (I spent a lot of money in the magazine aisle)
Bodybuilding.com, Askmen.com
I could go on forever.. It was an obsession
I traveled the digital and physical globe – literally. I was in the Army. Stationed at Fort Stewart, Georgia and soon Camp Yongsan, South Korea. That’s where my efforts finally gained steam.
I’d already made significant strides in the training and learning how to work the body department. Started that in high school working with teammates. The diet part is what escaped me.
Until one day I figured it out. My endless research took me to exactly how the muscle building process worked. I had information to build on and soon started gaining the weight that seemed so far out of reach, I was making a way.
Skinny was leaving me..
The problem is I added weight I wanted yes.. but also weight I wasn’t too interested in adding. I wanted muscle, buuuut not the extra body fat. I added both.
I wanted to live in the 10% body fat range.
So one solution led to another problem and that problem needed another solution. So I learned how to lose body fat while building muscle. Reliably.
This took my interest to an all-time high, because I knew there had to be an even more efficient way to apply these newfound strategies to myself. And ways to tailor the philosophies to others based on their particular lifestyles and genetic makeups.
Here’s where the Rocky montage kicks in.
So I learned how to do a lot and the why for each part of the lot.
How each muscle group functions
How to target each muscle group
How to recover from training
How to progressively increase strength
How to lower injury risk
How to properly warm up
How to increase flexibility
Myofascial release techniques
Trigger points
How to rest between sets for your goal
How to use cardio to optimize the muscle building process
How to build muscle
How to lose body fat
How to do both at the same time
How to diet for better performance
How to diet for body manipulation
How to increase speed
How to jump higher
The list goes on
But Long story less long, as of present day it has been well over a decade..
I’m up a comfortable 30 pounds as a lifetime natural from where it all began.
I maintain a body fat percentage of approximately 10% year round.
I have the fortune of making a living for me and my family by helping others reach their Muscle and Mentality goals.
I’ve accumulated over 10 fitness certifications and specialties. Ranging from national certifications on down to specialties like biomechanics and speed training.
I’ve had the pleasure to work with 500+ clients that include: athletes, personal trainers, physical therapists, doctors, service members, pharmacists, senior citizens, and so on.
And also graduated Magna Cum Laude from UTSA while running a business and having a family.
I believe in pushing yourself physically and mentally while we’re here for however many years. Part of why I maintain a Muscle And Mentality Journal.. to push myself and share knowledge with over 200,000 readers, friends, and followers.
I’m a husband and father of three. 2 girls and 1 boy.
Life is full of challenges and they never really go away, we just get better at managing them.
I wouldn’t change a single piece of what I’ve had to manage in this lifetime, it has proven to be more than worthy.
Difficult doesn’t mean impossible – it means try harder.
BUT FORGET ME
HOW ABOUT THEM
WHAT THE PEOPLE ARE SAYING
Advantages Of V.I.P. COaching
no STRANGE INDIVIDUAL in YOUR face BLOWING egg breath, WHILE trying to look busy AS you work
AND..
YOUR TIME IS NOW
Training. Nutrition, And Accountability Tailored To You
THE ONBOARDING PROCESS
Step 1: Hit one of the “Click here to apply” buttons sprinkled throughout. It’s a questionnaire I need your responses to that’ll help confirm we’re a good fit and helps dictate particulars for our eventual call. And for the program you ultimately receive.
Step 2: You’ll receive a personal E-mail (check your spam) to continue discourse, or schedule a call where we’ll drill down on feasible strategies and set a realistic timeline for you to reach your goals.
Step 3: We make it official and the construction of your plan gets underway.
Step 4: You receive your plan within 2-5 days of the agreement. Here’s where you’ll have the opportunity to look it over and make preparations before we, “ready, set, go”.
Step 5: We make any necessary adjustments to the plan and set an official start date.
Step 6: We get busy ! !
THE POTENTIAL IS WITHOUT END
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BUILD STRENGTH
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ADD MUSCLE
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CUT BODY FAT
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BOOST CONFIDENCE
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PROMOTE ENERGY
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IMPROVE SLEEP QUALITY
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ACCOMPLISH NEW GOALS
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MANAGE STRESS
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ENHANCE MOOD
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BE HELD ACCOUNTABLE
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PUT PLATEAUS BEHIND YOU
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GAIN KNOWLEDGE
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REFINE HEALTH
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INCREASE STAMINA
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DEAL WITH AILMENTS
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CHALLENGE COMFORT ZONES
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OPTIMIZE PERFORMANCE
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PREPARE FOR COMPETITIONS
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AMASS MORE MENTAL TOUGHNESS
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AMEND YOUR MINDSET
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THE POTENTIAL IS WITHOUT END ➖ BUILD STRENGTH ➖ ADD MUSCLE ➖ CUT BODY FAT ➖ BOOST CONFIDENCE ➖ PROMOTE ENERGY ➖ IMPROVE SLEEP QUALITY ➖ ACCOMPLISH NEW GOALS ➖ MANAGE STRESS ➖ ENHANCE MOOD ➖ BE HELD ACCOUNTABLE ➖ PUT PLATEAUS BEHIND YOU ➖ GAIN KNOWLEDGE ➖ REFINE HEALTH ➖ INCREASE STAMINA ➖ DEAL WITH AILMENTS ➖ CHALLENGE COMFORT ZONES ➖ OPTIMIZE PERFORMANCE ➖ PREPARE FOR COMPETITIONS ➖ AMASS MORE MENTAL TOUGHNESS ➖ AMEND YOUR MINDSET ➖
WHO V.I.P. Coaching Is For
Someone ready to build muscle, lose body fat, or both.
Someone with better or sustained health in mind.
Someone prepared to push their mentality to a new level.
Someone open to being held to a standard that places them closer to their ideal self.
Someone willing to learn and adjust their way of doing things.
Even someone with a packed or unpredictable schedule, you need it the most.
Then of course someone that understands the work comes before the glory. This sort of gratification isn’t instant like when you buy a watch or a milkshake, it’s incremental and delayed.
But the massive amount of gratification you receive on the backend is without comparison.
So it’s Basically
Anyone ready to invest in themselves. Literally and figuratively. This is not a complimentary course. And forgive me. I haven’t developed a humble way to say you’re paying for expertise and experience.
The kind you won’t find elsewhere.
You’re paying to be streamlined. For my ability to quickly learn you and apply 15+ years of real world philosophy to your lifestyle. In a way that nudges you in your goal’s direction.
You force yourself to commit.
Once committment is solidified I can’t allow you to walk away without accomplishing the mission.
We see it all the way through
WHO V.I.P. Coaching Is Not For
Someone that merely wants to change their body for vanity purposes. This mindset never wins, of course we all have an urge to look good, but you need depth of reasoning. The true root of your motivation. If you haven’t identified what the change will do for you beyond visually, you aren’t quite ready.
Someone unprepared to be honest about the good, the bad, and the ugly as it occurs along the way. Mistakes do and will happen, if your pride won’t allow you to be transparent – this won’t work. You’d waste your money and our time.
Someone that isn’t coachable. We all have knowledge and a base level of confidence. If yours has you so stuck in an, “I know it all” mentality that you won’t allow yourself to take guidance. It’s better if you wait.
A Coach TEAches
V.I.P. Coaching isn’t just “hey, this is the diet and these are the workouts”. That wouldn’t be a special privilege. That wouldn’t be exclusive. Wouldn’t be V.I.P.. There are AI tools that spit out a diet and a workout these days, albeit subpar to real customization, I can’t argue its existence.
You learn with V.I.P. Coaching:
You learn how to build and maintain muscle
You learn how to control your weight and body fat at will
You learn whether you want to be an action figure or not, a baseline level of muscle is the anchor to all long-term fitness success
You learn how to increase strength
You get evidence to why impossible isn’t a word associated with you when you focus your mind
You pick up on how to retain your results and how to continue getting results going forward
You’re not supposed to be handicapped to a coaching service, after a certain amount of time with a coach, sticking around should be voluntary.
If you reach the end of our agreement, only to watch the hard work you put in day after day fade because you didn’t gain any of my 15+ years of knowledge..
I failed you.
FREQUENTLY ASKED QUESTIONS
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The transition from “hello” to ”let’s go” is typically 2-5 days after you agree to making this a reality.
After you respond to the questionnaire, and we ensure we’re a good fit you’ll soon receive your first draft copy of the program.
The plan is yours, so you’ll have a chance to look it over and we’ll make reasonable adjustments as needed. Once those kinks, if any, are worked out you’ll take the opportunity to prepare IE grocery shop. Then we’ll be ready to go!
More often than not we’ll start on a Monday for scheduling purposes, yet exceptions can always be made.
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We’ll have weekly mandatory reviews to go over how you did over the course of time and implement tweaks going forward.
In addition, there’s unlimited text support throughout the week.
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No worries, your program is tailored entirely to where you are in your fitness journey, starting line included!
My social media feed may at times give the impression that I force these wild and crazy challenges on my clients, but no. I meet you where you are along your fitness journey and help continue your progression from there.
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A major part of my personal transition from exclusive in-person training to online personal training was scheduling. I understand the need to make professional time, family time, leisure time, and fitness time fit into your life with regularity.
I always emphasize this being your plan, which means it’ll be adapted to your schedule. Of course, there’ll be a degree of change if you’re coming from not training at all to getting it in multiple times weekly. But it’s still about you and your life.
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You’re not in unfamiliar territory, our strategy for you will mirror what you have access to for that week.
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Aside from constant text support and weekly mandatory phone check-ins, you’ll have your daily dietary and exercise to-dos.
If you ever were to fall off track somehow, we’ll take the time to find the source of our problem and implement a solution.
There’s always a way and together we’ll find it.
